This project for Panera Bread was made to work in tandem with a TV spot done by 1st Ave Machine. The HTML5 site was built to simulate a Rube Goldberg machine experience for the user. Four 3D animated pieces were created for the campaign, and I assisted in modeling, texturing, compositing, and animating each.
The experience was also able to win both an AWWard as well as an FWA site of the day.
The classic Rube Goldberg machine is always a fun project to imagine and animate. I worked closely with a team of 3D animators and developers to create and optimize an interactive experience that eventually won an FWA "Site of the Day"
